Marketing is harder than mathematics
There's no formula for chaos
Work with me
If you sell soap, you're selling a commoditised product in a mature market. A reasonably stable system.But if you've found your way here, you're likely selling a new technology in a category that hasn't been around for ten years, probably not even ten months. That's not stable. That's complex, and I'd argue chaotic.Which means anyone offering a panacea is lying. All that's actually available is a clear picture of trade-offs against known-knowns and known-unknowns.If you can live with that, let's have a coffee.
Mentoring
If you're very early stage, check out Founder Institute. They'll take you through all the fundamentals of getting up and running.If you're further along, I work with the Accenture-backed Fintech Innovation Lab (FILAP).
Experiments with marketing and AI
We're running experiments in AI as it applies to marketing workflows. If you want to learn quickly from the stuff that works, subscribe to our YouTube.
If you're a bit of a nerd, or prefer to see a catalogue of failures, I'm publishing all the failed experiments from my Obsidian vault.
Get resources
Resources I share most often. If you saw me speak at an event, these are probably what I referred you to.
© Jonathan Nguyen. The last test I passed was a Turing test. Hoc opus numquam perfectum.