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Your problem is you're a f*cking expert

And you're trying to sell to normies.

If you've invented an algorithm or patented a gene, I'm gonna be straight with you, you're a pretty niche f*cking expert, and no one understands you.

Because we're normies.

And if you're trying to scale to something that is NASDAQ size unicorn, you have to sell to a lot of normies. That corporate procurement team? Normies. Management team? Normies. Tech team, mostly normies.

They're not stupid, they're probably pretty bloody smart but a random forest is just where they go camping on weekends. So to convince them to buy, you have to make them care.

But this is just the kind of problem that I'm a f*cking expert on.

Jonathan Nguyen on a mountain taking photos
Because a photo of me doing my real job (PowerPoint) is really boring.

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